Terms of Reference (TORs): Gendered Market Study on PBR Cowpea in Nigeria and Ghana


1.1 About African Agricultural Technology Foundation (AATF)

TAATF is an international not-for-profit organization that is empowering smallholder farmers across Sub-Saharan Africa with a wide choice of agricultural innovations that contribute to food and nutrition security to generate health and wealth for their families and communities. Established in 2003 as an African-led entity, AATF works with public and private partners across the full food value chain to access, develop, deliver, and commercialize innovative technologies that bring meaningful change to Africa’s agriculture.

To foster its contribution to meeting the Comprehensive Africa Agriculture Development Programme (CAADP)’s expectations for a continent free of hunger and poverty, AATF institutionalized a robust gender strategy aimed at ensuring equitable access to innovative agricultural technologies, resources, opportunities, and benefits for women and men, youths, and vulnerable groups in Sub-Saharan Africa (SSA). The AATF’s value proposition for agricultural transformation in SSA is anchored on advancing gender equity and women’s empowerment in each of the AATF strategic objectives as outlined in the 2018-2022 Business Plan.

The proposition includes the creation of opportunities for women, men, youths, disadvantaged and marginalized people, and communities so they can participate in, and benefit from agricultural development. It is this inclusive growth and social cohesion that will lead to vibrant and sustainable agricultural development and rural transformation in Africa. AATF is coordinating a multiple-partner collaboration on cowpea seed value chain development to enhance the availability, accessibility, and adoption of improved PBR Cowpea in Nigeria, and Ghana.

1. 2. Project Scope

The PBR Cowpea project is a public-private partnership coordinated by the AATF. AATF is partnering with international research organizations and National Agricultural Research System (NARS) in Nigeria, Ghana, Burkina Faso, and Malawi to develop elite cowpea varieties resistant to the Maruca pod borer (Maruca vitrata), a key insect pest and a major constraint to cowpea production in Africa.

This project seeks to develop farmer-preferred, high-yielding, and Pod Borer-Resistant cowpea varieties, which will be made available to smallholder farmers for cultivation in the target countries of Sub-Saharan Africa (SSA).

While PBR cowpea was commercially released in Nigeria as SAMPEA 20-T in December 2019 in collaboration with various partners under the coordination of the AATF, the National Biosafety Authority (NBA) of Ghana granted environmental release and market placement of PBR cowpea in June 2022.

1.3 The Gendered Market Study

To facilitate the successful commercialization of PBR cowpea varieties and ensure that they are demand driven and market-preferred, a gendered market study that ensures the project meets its objective, inclusive of gender equality considerations, will be factored in.

The overall objective of this study is to generate information on gender gaps along the cowpea value chain in Nigeria and Ghana as evidence-based data to develop a gender-sensitive approach and implementation plan for Cowpea Value Chain development in the target countries. The market study will help us in developing our marketing strategy such as understanding the requirements of our target audience, and what key messages we should convey, and how to convey them. It will also map out the market potential and ensure that better products are developed to fit the needs of identified value chain actors.

1.4 Specifically, the Terms of Reference for this assignment are:

  1. Assess data and information on the cowpea value chain with respect to production, marketing, distribution, and utilization in Nigeria and Ghana from a gender perspective.
  2. Assess the market sizes and the distribution of cowpea seeds and grains.
  3. Map out target market segments for the commercialization of PBR cowpea in Nigeria and Ghana to understand where to focus efforts and social marketing activities.
  4. Map out any gender barriers along the PBR Cowpea value chain and the underlying causes that may hinder equitable access to the opportunities and benefits associated with PBR Cowpea adoption. Assess the ability and willingness to pay for PBR cowpea varieties by smallholder farmers in Nigeria and Ghana, segregated by gender.
  5. Identifying possible market and product-specific entry barriers and opportunities.
  6. Identify best practices and lessons learned about working with women and men in the production and distribution of cowpea products (seed, grain, and feed) along the value chains.
  7. Access young people’s greater access to decent agricultural productivity, productive employment, and business opportunities emerging from the cowpea value chain.
  8. Propose interventions that would support the integration of gender and youth issues in PBR cowpea.

1.5 Expected Outputs

A gendered market report incorporating all the laid-out terms of reference requirements

1.6 Qualifications

  1. The consultant should have at least 5 years’ experience in conducting gender analysis and possess a minimum of a Master’s degree in agricultural economics and/or a Master’s degree in gender-related fields.
  2. Demonstrated knowledge of seed systems, agricultural markets, and value chains in SSA.
  3. Working experience in the cowpea value chain is an added advantage.
  4. Demonstrated ability in carrying out agricultural market surveys.
  5. A good understanding of qualitative and quantitative data collection and analysis using statistical software.
  6. Must be able to demonstrate a high level of independence, flexibility, and the ability to meet strict deadlines.

1.7 Application Criteria

Interested consultants should submit detailed technical and financial proposals (not more than 8 pages) covering:

  1. Capacity statement.
  2. Demonstrated understanding of the terms of reference.
  3. Proposed methodology.
  4. A detailed workplan.
  5. A detailed financial proposal

The proposal should be accompanied by the under listed documents as annexes:

  • Curriculum Vitae (s) of the proposed team members
  • Three reference letters from recent clients with contact details of the referees.

1.8 Timeline

The time to complete this assessment begins in January 2023 and ends in March 2023.

1.9 Application Criteria

Applications should be submitted to AATF Procurement Officer at procurement@aatf-africa.org by COB 12th of January 2022 with the subject head ‘Gendered Market Study for PBR Cowpea in Nigeria and Ghana‘; Proposals should clearly indicate how the consultant fits the qualifications and experience, and how the terms of reference will be achieved, and budget estimates.

1.10 Terms and Conditions of the Proposal

AATF reserves the right to request new or additional information regarding each service provider and any individual or other persons associated with its project proposal.

AATF reserves the right not to make any appointment from the proposals submitted. Service providers shall not make available or disclose details pertaining to their Project proposal with anyone not specifically involved unless authorized to do so by AATF.

Service providers shall not issue any press release or other public announcement pertaining to details of their project proposal without prior written approval. AATF Service providers are required to declare any conflict of interest they may have in the transaction for which the tender is submitted or any potential conflict of interest. AATF reserves the right not to consider further any proposal where such a conflict of interest exists or where such a potential conflict of interest may arise.

1.11 Confidentiality Statement

All data and information received from AATF for the purpose of this assignment are to be treated as confidential and are only to be used in connection with the execution of these Terms of Reference. All intellectual property rights arising from the execution of these Terms of Reference are assigned to AATF.

Leave a Reply

Your email address will not be published. Required fields are marked *